Wednesday, December 29, 2010

January E-Newsletter


Here is a link to our January e-Newsletter

Don't miss this month's cover story: "TASTY TAX TREATS: Today's Homeowners Enjoy Delicious Tax Breaks"

Visit our January E-Newsletter online now by clicking the URL above. Then turn to Pages 2, 3, and 4 for more timely articles of interest to today's sellers, buyers and homeowners.

Tap Our Expertise
Even if you're not ready to buy or sell a home right now, we would be happy to keep you up-to-date on developments in the real estate industry, mortgage financing and our local market. Simply reply to this e-mail or give us a call!

Oh by the way, did you know you can now get an automated investment analysis of your neighborhood - complete with Active, Pending and Sold homes all mapped out - sent directly to your email inbox every month? Now you can always know the value of your home. Try it today. It's informative, it's accurate, and it's free. Oh, and please tell a friend or neighbor too!

Check it out and see what you think at Free Market Snapshot

We hope you enjoy this monthly electronic newsletter. Please forward the link above to a friend who would also appreciate the information. If you have any comments, please e-mail them to us. Or, if you would like answers to your specific real estate questions, we'd be happy to help!


Frank Murphy
831-457-5550
1414 Soquel Avenue

Santa Cruz, California 95062

DRE License #01014048

Frank@FrankMurphy.net
www.LiveInSantaCruz.com

Monday, December 06, 2010

Frank Murphy Annual Client Appreciation Pie Giveaway!



The holidays are a perfect time of year to give thanks for all that we have. Every year at Thanksgiving, Frank gives particular thanks to all of his wonderful clients and friends who have blessed him with business and honored him with referrals to their friends and family. He chooses to thank his clients in a special way by giving them a free pie baked by Brendan's Bakery in Santa Cruz.

This year, the Frank Murphy Team Client Appreciation Pie Giveaway was a huge success! Clients were given the choice of either an apple, or a pumpkin pie to be picked up at either the Keller Williams Realty Office or The Bonny Doon Church. A record 53 pies were given away this year!

Thank you to all of those who helped make the annual Frank Murphy Team Client Appreciation Pie Giveaway such a huge success!


Tuesday, October 12, 2010

The Frank Murphy Team is Growing!

Kathy Solomito-Buyer Specialist
The Frank Murphy Team


Please join us in welcoming the newest member of the Frank Murphy Team, Kathy Solomito.

Kathy joins the Frank Murphy team as a seasoned Realtor and Buyer Specialist.

Kathy has extensive knowledge of the Real Estate industry. She has spent time in all areas of the business including the mortgage world. In addition, Kathy has vast knowledge of both the corporate and small business industries. Kathy had a long career in the corporate world working in Information Technology for Hewlett-Packard. In the small business environment, she worked in consulting and project management for two general contractors.

Kathy has been a long time active resident of the Bonny Doon Community. In her free time, Kathy enjoys trail riding on horseback in the Santa Cruz Mountains and beyond. She also participates in dog agility trial groups and volunteers at a local long term care facility where she makes regular animal therapy visits with her dog.

Kathy’s thorough and varied knowledge makes her the perfect addition to our team.

Kathy is looking forward to helping our clients find and secure their perfect property. We are excited to have Kathy join our Team.

Feel free to contact Kathy directly regarding your Real Estate needs. She can be reached by phone at 831-457-5553 or by email at kathsolomito@gmail.com

Tuesday, September 21, 2010

Santa Cruz City Council Approves Rental Ordinance

Santa Cruz City Council

Approves Rental Ordinance

By SHANNA MCCORD

Posted: 09/08/2010 01:30:37 AM PDT


SANTA CRUZ -- City leaders will begin monitoring the thousands of rental units around town, especially those that are poorly maintained, have too many tenants and are illegally constructed.

The Santa Cruz City Council passed an ordinance Tuesday that requires owners of rental properties to register their units and submit to an inspection, if called to do so.

The vote was 5-1 with Councilman Tony Madrigal voting against the measure because of his concerns that the ordinance could adversely affect low-income residents and increase rent.

The ordinance was met with opposition by residents who say the new rule is an overreaching money-making scheme that violates personal privacy and property rights.

Nick Bulaich -- a Watsonville resident who doesn't have any rentals in Santa Cruz but said he was voicing the concerns of some property owners -- was among more than a dozen people who criticized council members for creating an ordinance they believe is unconstitutional and could displace tenants and drastically drive up rental rates.

"President Bush never went this far, stepping into someone's home. This is something so invasive," Bulaich said. "Every single tenant in Santa Cruz is going to get a rent increase because of you, because landlords have to pass this fee along."

Property owner and landlord Anthony Silvera said the rental ordinance is "a desperate masquerade" to generate revenue for the city.

One property owner spoke in support of the rental ordinance.

Council members say the measure, which will be overseen by the Planning Department, is necessary to target suspected illegal units and negligent landlords rather than come after unpermitted construction that doesn't pose an immediate threat to residents or neighbors. Enforcement of city codes already in place to regulate rental housing hasn't been successful, council members said.

The emphasis, they said, will be health and safety.

"It's notorious in this city there are thousands of illegal units. No one in this city who's ever paid attention can look me in the eye and tell me we don't have a problem," Mayor Mike Rotkin said.

The ordinance is part of an agreement with UC Santa Cruz to control future student growth.

Thousands of students live in rental units in town, a fact that contributed to the university's agreement to house two-thirds of students on campus as part of the 2008 pact that settled lawsuits over its growth plan.

The annual registration fee for property owners is expected to be $45 and a minimum inspection fee of $20.

The fees, in addition to contributions from UCSC, will pay for two new city inspectors, a clerk and other program expenses estimated to cost about $322,000 a year.

The first three years of the program will be focused on properties with the biggest problems, not those that are eligible to "self-certify."

Councilwoman Lynn Robinson said complaints to city officials about severely shabby rental units are common.

"The nanny state criticism by some people tonight, I actually understand that," Robinson said. "But, we're going after the health and safety issues that are constantly brought to our attention. It's very egregious, it's very real."

The council ordered Planning Department officials to deliver a report in one year with details on how the ordinance is working.

Councilwoman Katherine Beiers was absent for the vote.

More information can be found on the City Government/City Council section of the City's website www.cityofsantacruz.com under the council meeting agendas. The agenda of August 3 has a lot of good material on the ordinance.

The program will likely go into effect in 2011. It is believed that registration of rental units will begin after January 1 and there will be a two month window for registration. There will be additional work done by the planning department staff to design the specifics of the implementation of the program. The City Council will also adopt the specific "inspection checklist" later this year so it will be clear to property owners exactly what the inspection program will look at.

In addition to the ordinance, below is the excerpt from the city council minutes to see the resolution clarifying the intent in terms of enforcement of the ordinance.

Minutes Excerpt

  • Amendments to Title 21 of the Santa Cruz Municipal Code Adding
    Chapter 21.06 Regarding a Citywide Rental Inspection Program.
    (Environmental Determination: Exempt from CEQA) (City of Santa Cruz,
    Applicant)
    • Action: Council member Mathews moved, seconded by Mayor Rotkin, to introduce Ordinance No. 2010-17 for publication amending Title 21 of the Santa Cruz Municipal Code adding Chapter 21.06 regarding a citywide
      residential rental inspection and maintenance program, adopting the
      following Statement of Intent to be included with the motion:
      • It is the intent of the City Council, and its direction to City staff, that City inspections and the self-certification process focus on the
        items contained in the draft self-certification checklist and ensure
        that inspections address: (a) un-permitted dwelling units; (b) the
        renting of spaces not intended for habitation; and (c) substandard
        overcrowded, unsanitary and unsafe housing conditions that render
        a housing unit unfit or unsafe for occupancy. Un-permitted
        construction and construction which is not code compliant but
        which does not result in (a), (b) or (c) shall not be a priority, unless
        that construction results in neighborhood nuisances;
        and to direct staff to come back, after consulting with landlords and other interested parties, with a resolution that will incorporate the checklist of items the inspection will cover, and with further direction that a report come back to the City Council within one year of program implementation. The motion carried unanimously (Council members Madrigal, Robinson
        absent).

Wednesday, August 25, 2010

New Life Community Services

Frank is now on the Board for New Life Community Services! Just one more way Frank gives back to the community!

New Life Center opened as a shelter program and private addiction treatment program in 1972. The New Life Center began as the formal effort of a group of concerned citizens who were looking for effective ways to deal with homeless, abused, dispossessed and chemically dependent people. It is the oldest combined program in Santa Cruz. Over the years the program has expanded to provide a wide range of support services for homeless and/or addicted people with the goal of helping them make a successful transition into healthy, productive living. For more information please check out the New Life Community Services website at http://www.nlcsonline.org/index.html

Tuesday, July 13, 2010

Globe Trotter: Bonny Doon Woman Running The World One Continent At A Time!

Globe Trotter: Bonny Doon woman running the world one continent at a time

By Isis Roberts

The doctors at the Santa Cruz Dental Group know Antoinette "Toni" Casselberry has her own way of doing things. She's definitely not your average dental hygienist and she's also not your average woman over 50.

"The doctors know that I have this thing in me and they're OK with it because the patients love hearing my stories," Casselberry said smiling. "The first things patients ask is, Are you still running?' and How are your knees?'"

As soon as she takes off her lab coat, Casselberry, a New Orleans native who has lived in Bonny Doon since 1969, turns into a super runner with dreams and goals out of this world. A few years ago, she set a goal to do a marathon in all seven continents. So far, she's completed marathons in Antarctica, Ireland, Iceland, Australia and the U.S. She completed her latest one in May in Madagascar.

"So many people think when you turn 40 and when you turn 50, you're getting old and you just can't do things anymore," said Casselberry, who wouldn't give her exact age. "It's like the more older I get, the more things I do."

Casselberry's to-do list has definitely grown over the years, and now she's doing things nobody else has done. A good example is running a marathon in Madagascar, an island that doesn't have one.

"It's fondly called the eighth continent because it's so unusual," Casselberry said. "I thought when I would do my marathon in Africa, I would do Madagascar, but they just didn't seem to offer one. For


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whatever reason, they don't offer one."

No marathon? No problem. Casselberry visited the island country east of Mozambique with ornithologist Akos Hivekovic. Hivekovic planned to visit Madagascar to conduct research and spread awareness of environmental issues and child trafficking. When he invited Casselberry along, she said she would agree under one condition: that he design a marathon for her.

"It just goes to show you, you can do anything that you put your mind to doing," said Casselberry, who has been running with the Santa Cruz Track Club since 2002. "I went to run a marathon there and they didn't have one. But we made one happen."

For 22 days, Casselberry, Hivekovic and a team of 13 ornithologists, environmentalists and photo journalists conducted research in Madagascar, but May 25 was dedicated to Casselberry's marathon. Hivekovic set up kilometer markers that spread 26.2 miles across the island.

Casselberry hired a man from a village to ride a bicycle alongside her to help carry her food and water during her marathon. The man also helped as a translator, as several people wondered what they were doing.

"The people would ask him, What are you doing running with this white woman?'" Casselberry said. "I would say, Je suis feu femme!' which means I'm a crazy woman in French. And he would say he's my bodyguard going through the villages."

Casselberry ran through three villages and became very fond of the people waving and smiling as she ran. She knew they had never seen someone run a marathon.

"A couple of people from the villages would start running with me," said Casselberry. "They would run a half mile or so just to watch me. It's just heartwarming to make a connection with people you've never seen in your life and you never will. I feel like I was an American Goodwill Ambassador."

At six and a half hours and 26.2 miles, 75 percent of which she estimated was uphill, Casselberry won her first marathon. Well, technically.

"I won a marathon. I finally won a marathon!" Casselberry said in an e-mail to Peter Huemer, webmaster of the Santa Cruz Track Club. "But he knew, basically, I was the only one running the marathon."

Post-race, Casselberry returned to spreading awareness and conducting research about the state of Madagascar's environment and children.

"Everything she does, she does, not just for herself, but she does it to benefit a cause," said Marilyn Olsen, operations manager at 24 Hour Fitness, who helps Casselberry with her training. "Her love for children is what drove her to Madagascar."

Just two months after completing her marathon in Madagascar, Casselberry is already thinking about where she'll run next. She says she believes the next continent she will take on will be Asia sometime next year. Until then, she is going to run a marathon in Pennsylvania in October in the hope of qualifying for the Boston Marathon in the spring.

"She's going to defeat age one continent at a time," Olsen said. "She's not going to be held back by the calendar. She's a dreamer, but she doesn't just leave it up in the sky. She turns it into reality."

Tuesday, June 22, 2010

New GIS Link on City's Website Puts Property Info at Your Fingertips


SANTA CRUZ -- Want to know if the house you want to buy is in a flood plain? Or if a property falls within the monarch butterfly's protected habitat?

A new feature on the city's website puts layers of property information at the fingertips of current and prospective landowners alike, potentially saving them a lot of time and energy. Last week, the city announced its new Geographic Information System link, which has scads of detail and images pertaining to properties and neighborhoods.

Powered by the city's in-house GIS database and aerial photographs dating to 2007, the system provides a bird's eye view of parcels, as well as zoning restrictions, topography and historical or archeological status.

City planners and Public Works officials have been using the technology for years to make land-use and resource decisions, but now tech-savvy residents can also tap into the database's wealth of information before they decide to buy property or apply for building permits.

"For years, we wanted to put something out to public," said Rich Westfall, who has been working on putting the GIS system online since November. The county has a comprehensive GIS system linked to its website, as do many other Bay Area cities and counties, though sites have varying degrees of features.

On Santa Cruz's site, users can measure distances between points, view land-use constraints, mark up maps, report code violations and search census data. Adobe Flash Player 10


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is required to access all of the features, which can be layered on top of each other. The city has the capability to add even more features, even as specific as trash collection days for properties.

The technology has allowed Mary Alsip, a city planner for the last 10 years, to instantly show owners or prospective buyers or developers almost everything about a property.

"You're able to see things on a parcel that you just can't see when you're just looking at data," she said. "When you look at things from a bird's eye view, you see a different landscape."

Steve Allen, president of the Santa Cruz Association of Realtors, said expanded access to property information only benefits potential buyers, 85 percent of whom already use the Internet to search for homes. He frequently uses the county's GIS service to gain information for clients.

"I've compared the records to physical surveys, and they're amazingly accurate," he said. "In this day and age, the more information the consumer has, the better."

SANTA CRUZ

GIS SYSTEM
To view the city of Santa Cruz's new online Geographic Information System, visit http://gis.cityofsantacruz.com/Viewer/index.html. To contact the city's GIS coordinator, Rich Westfall, e-mail rwestfall@cityofsantacruz.com.

Article found at:

http://www.santacruzsentinel.com/ci_15341117?IADID=Search-www.santacruzsentinel.com-www.santacruzsentinel.com

Thursday, June 10, 2010

Mortgage Rates Decline

Home Buyers Get Surprise Boost From Europe Crisis as Loans Drop to Below 5%


By NICK TIMIRAOS

The financial turmoil in Europe is providing an unexpected windfall for American home buyers, as international money seeking a safe haven is flowing into the U.S., pushing domestic mortgage rates to the lowest levels of the year and back near 50-year lows.

The housing industry had been bracing for months for a period of rising mortgage rates, triggered by the end of the Federal Reserve's $1.25 trillion mortgage-securities purchase program. Conventional wisdom held that mortgage rates would rise as the Fed pulled back from propping up the market.

Instead, many in the industry now say rates could drift as low as 4.5% this summer from 4.86% now, instead of rising to 6% as some economists projected, making for significantly lower payments for Americans buying homes or refinancing their mortgages.

Refinance business "exploded" last week, says Jeff Lazerson, chief executive of Mortgage Grader, a brokerage in Laguna Niguel, Calif. "It's schizophrenic. We all had this expectation of higher interest rates and no more refinances." He says he helped a borrower lock in a 30-year loan with a 4.25% fixed rate last week, the lowest in his 24 years in the business.

Rates on 30-year mortgages averaged 4.84% last week, according to a survey by mortgage-insurance titan Freddie Mac. Rates were quoted late Friday at 4.86%, the lowest since December 2009, according to a survey by financial publisher HSH Associates, and down from a high of 5.27% for the week ended April 9. Rates on 15-year mortgages averaged 4.24% last week—the lowest since Freddie began its survey in 1991.

Economists largely attribute the decline in mortgage rates to the European debt crisis and new concerns about the global economy, which unleashed a massive wave of cash into U.S. bonds from investors around the world.

This buying pushed down yields on Treasury bonds. Because mortgage rates are closely pegged to yields on 10-year Treasury notes, which fell to 3.2% Friday, the decline in Treasurys pulled down mortgage yields. Typically, mortgage yields remain around 1.5 percentage points above yields on 10-year Treasury notes.

Falling mortgage rates can give a powerful lift to the housing market. A general rule of thumb holds that every one percentage point decline in mortgage rates effectively lowers home prices for buyers by roughly 10%. So, if the current rates hold, say economists, that could help stabilize prices and allow current homeowners to sell existing homes without substantial price cuts.

It isn't clear how much home-buying the lower rates will spur. Demand had fallen in recent weeks after buyers raced to close sales ahead of last month's expiration of an $8,000 federal tax credit for home purchases. Applications for new-purchase loans hit a 13-year low in the week ending May 14, according to the Mortgage Bankers Association.

Borrowers do face roadblocks. Underwriting standards are their strictest in a decade, and record numbers of borrowers are "underwater," owing more to the bank than their homes are worth. That has excluded large swaths of borrowers from getting loans at the new lower rates.

Still, lower rates could widen the pool of people who qualify for a mortgage, while others may find they qualify for a slightly larger loan. "They can buy the place with the extra bedroom or the swimming pool," says Jay Brinkmann, chief economist at the Mortgage Bankers Association.

Falling rates have encouraged some Americans to consider refinancing their existing mortgages to save money. A one-percentage-point decline in mortgage rates can cut $250 off the monthly payment on a $400,000 30-year fixed-rate mortgage, giving consumers cash they can use to spend.

Richard Hunsinger plans to refinance two loans on his Potomac, Md., home into a new 15-year mortgage this week with a 4.37% rate. The 55-year-old dentist is worried that interest rates will eventually rise sharply, boosting the payment on his home-equity line of credit. His first mortgage, also a 15-year loan, currently has a fixed rate of 5.25%. And while the rate on his $240,000 home-equity loan is just 3.25%, it has risen as high as 8% in the past.

Rates "can't stay low forever," says Dr. Hunsinger. If they go up over the next year, "this will look like a really bright decision."

By historical standards, rates are incredibly low. Until 2003, rates on 30-year fixed-rate loans hadn't dipped below 5% since the 1960s.

Rates fell to similar points throughout much of the past year as the government was helping to hold down costs for borrowers.

Nearly half of all borrowers with 30-year conforming fixed-rate mortgages have mortgage rates of 5.75% or higher and could reduce their rates by a full percentage point if they refinanced at current rates, according to investment bank Credit Suisse.

Many of those borrowers may have tried to refinance last year, only to find that they couldn't qualify. When rates fell to similar lows in 2003, refinance activity hit a record $2.9 trillion, compared to $1.2 trillion last year, according to Inside Mortgage Finance, a trade publication.

Now, more private investors are coming into the market for loans, offering better prices for securities containing mortgages with low rates than they were one year ago. That could lead banks and brokers to cut upfront origination fees, and borrowers who are able to refinance could find it cheaper to do so than last year.

"I'm calling people back and saying, 'Now it's worth it,'" says Michael Menatian, a mortgage banker in West Hartford, Conn.

—Prabha Natarajan contributed to this article

Friday, May 28, 2010

Santa Cruz Named Number 2 "Recreation City" in U.S.


The rankings were announced Wednesday, April 21, when rain-soaked residents may have needed a reminder.

Santa Cruz is among the nation's top spots for recreation, according to a website for potential homebuyers.

No cities in the county made RelocateAmerica.com's "Top 100 Places To Live" list, but Santa Cruz placed second in a breakout category of "Top 10 Recreation Cities."

The only California city mentioned, Santa Cruz was brought to the company's attention by online users, who cited the area's numerous parks and beaches.

"Santa Cruz has great waves and great people," said Peter Shellenbarger, 25, a manager at O'Neill Surf Shop on Pacific Avenue who's lived in Santa Cruz for seven years.

He and others can spend their downtime surfing at Steamer's Lane, skateboarding at Derby Park or mountain biking around Wilder Ranch State Park, one of dozens in the county.

Boulder, Colo., was at the top of the list, compiled annually since 1998.

An editorial team reviews the submissions, interviewing residents and local leaders and considering economic data from the previous year.

The complete list can be viewed and communities nominated for next year's list by visiting www.relocateamerica.com.

Wednesday, April 14, 2010

Grandmother Saved From Foreclosure

Similar to 10,000 other Santa Cruz County residents, Vonda McCray-Hodges experienced a close-call at losing her home in Watsonville to foreclosure, because she owed more on her mortgage than the value of her home. But Vonda, age 67, refused to give up the home that she and her husband John spent over a year finding when they were looking to purchase a home a little over a decade ago. The nearly 3 acre property, the home, and the extraordinary views from the hilltop location were all in jeopardy with the escalating payments of their mortgage.

More than 700 other Santa Cruz County residents experienced a similar situation in 2009, but unfortunately the majority of them lost their homes to foreclosure. Vonda wasn't going to let this happen to her, so by being persistent, returning to work, and finding a banker who would listen to her, she was able to get a modified loan and keep the home she loves so much.

The Hodges purchased their home in 1998 for $265,000. They had an adjustable rate mortgage from Merrill Lynch with interest at 6.625 percent for 7 years. In 2004, things were going very well for the Hodges. Their business, Hodges Moving and Storage, was booming, and Vonda saw an opportunity to invest in her business and get a better deal on her mortgage, and decided to take it. Over the phone, she made arrangements for a $460,000 adjustable rate mortgage loan from Homestar Mortgage in Paramus, N.J. Although the interest rate was lower, at 5.25 percent, Vonda didn't notice the less favorable provisions in the last few pages of her loan documents. The required monthly payment covered interest only for the first ten years, making no contribution to their loan balance. The interest rate was going to change after two years, and there was a penalty if their loan was paid off early.

Homestar Mortgage was a fast-growing company in the mortgage industry. However, within 18 months of lending to the Hodges, the company had 1,000 employees, a new name, Opteum Financial Services, and a new owner, Bimini Mortgage Management of Vero Beach, Florida. The company was able to pool $986 million of mortgages for sale to investors. To find a new loan, Vonda would end up turning to her nephew who was in the mortgage business, and by the end of 2005 Vonda had a new mortgage loan.

Her new loan was from Downey Savings and Loan in Newport Beach, and they approved a $581,000 mortgage at 6.724 percent after the home appraised for $960,000. The initial payment was an affordable $1,936 per month, however after 15 months the interest rate would change yet again. When it did, their mortgage payment exceeded $4,000. According to the fine print on Vonda's documents, her monthly payment could be less than the amount that would be sufficient to repay the unpaid principal. Basically, the mortgage debt could increase instead of decrease over time. These types of loans are best suited for someone who is expecting more income in the future, rather than a woman nearing retirement age.

Vonda tried to improve her situation by selling items on Ebay, and her husband who had been retired returned to work. But they still couldn't afford the higher mortgage payment. Refinancing wasn't as easy as it had been in the past, and they were unable to refinance their home. A year after their initial refinance, Opteum revealed their losses of $15 million for the first three quarters, $34 million in the fourth quarter, and $78 million the quarter after that. Then they shut down. The California Department of Corporations revoked Opteum's lender license, then closed the case after Opteum agreed to pay $3,000.

Downey Savings was in trouble too. As borrowers stopped making payments, similar to the Hodges situation, Downey started reporting losses. By October, 2008, Downey's losses for the year had reached $547 million. Federal regulators closed Downey and arranged to sell it to U.S. Bank in Minneapolis.


Vonda Hodges was not going to give up though. She filled over ten binders with articles, letters she wrote, and the responses she got regarding help for borrowers in her situation. She also wrote to state Assemblyman Bill Morning and state Assemblywoman Anna Caballero. She also wrote letters to Governor Arnold Schwarzenegger, Representative Sam Farr and even President Barack Obama.

February, 2009 rolled around, and the Hodges had high hopes when President Obama announced the unveiling of the Home Affordable Modification Program. Vonda started reading about forbearance, or postponing payments for a specific time period, and predatory lending, which is a term used to describe unfair and deceptive lending practices. Within two months, Vonda had applied for a loan modification.

Only eight more weeks passed when a notice of default was posted at the Hodges' gate to their property, citing a debt of nearly $24,000. Buyers offered to pay $75,000 for a property that was appraised at $503,000. The Hodges' lawyer even asked them to just 'let it go,' but they continued to have faith, and were certain they would find someone who could listen and help.

After receiving a letter stating loans from Downey Savings were not eligible for the Obama program, Vonda's nephew connected her with Denise Moeller, a senior Vice President for U.S.Bank. After exchanging phone calls and letters, the bank finally shifted $400,000 of the loan balance to the back end of the loan, a balloon payment which can be repaid when the home is sold. Their interest rate was reduced to 3 percent, and their payment is $1,350, which is certainly reasonable to the Hodges.

Vonda went back to work aiming to make $1,200 a month. She picked up a few nights at Macy's in Capitola, and cares for her grandchildren while her daughter works. She's also taken on a temporary position as a census-taker. Their current payment will stay the same for five years, and Vonda is hopeful that by then the economy will be up and running again. "You can't quit. The door will open to something," Vonda said. "I just have to keep the faith."

to read more about this article, log on to www.santacruzsentinel.com/fdcp?1271189489656

Thursday, April 01, 2010

Santa Cruz Plans Whale of a Project

Surf City could soon have a new tourist attraction along the waterfront. Bids should go out this spring on construction of a $17 million visitors' center project for the offshore Monterey Bay National Marine Sanctuary.

The two-story, 11,000-square-foot structure will be built on a site once known as the "fun sport" across Beach Street from the Santa Cruz Municipal Wharf. The nearly 1-acre site that now houses a temporary city parking lot once sported a BMX bike course, which has been moved to nearby Depot Park.

City officials plan to start construction on the Monterey Bay National Marine Sanctuary Exploration Center sometime this summer, according to Bonnie Lipscomb, executive director of the city's economic development and redevelopment department.

"We're changing the overall feel of this area," Lipscomb said of the project's impact on the city's waterfront. The project will include a major upgrade in directional signs on the city's waterfront, as well as streetscape and lighting improvements.

According to a report from the National Oceanic and Atmospheric Administration, which will manage the city-owned structure when completed by September 2011, about 250,000 people are expected to visit the Exploration Center annually. With oceanic education its main priority, it will feature a classroom, small theater and a variety of interactive exhibits of the Monterey Bay's ecosystems.

More besides the Boardwalk
Lipscomb said the project has long been on the radar of city officials, with discussions dating back to 2001. The Santa Cruz site was selected seven years ago, winning out over 22 other locations along California's Central Coast.

NOAA's Lisa Uttal, the center's project coordinator, said sufficient federal funds have been secured to build the Exploration Center, which will be constructed to Leadership in Energy and Environmental Design Silver and possibly Gold status. The city donated the land, worth $2 million, and a capital campaign has made it to the halfway point to raise $3 million for exhibits.

"The center will connect people to their sanctuary," Uttal said. "It's a portal into the incredible underwater world out there. This is the equivalent of having a national rain forest in the ocean, since it's a multiple-use area. People can fish, kayak and dive in the sanctuary. But it's also an area of significant cultural and environmental value."

Once finished, the visitors' center should pay dividends to the city's economic development. The center will be a significant attraction to Surf City's waterfront, said Maggie Ivy, CEO and executive vice president of the Santa Cruz County Conference and Visitors Council.

"It creates another great opportunity for us to promote our location on the Monterey Bay sanctuary and enhances our gateway to the beach area," Ivy said. "We are always enthusiastic about any attraction that doesn't just depend on summer tourism."

Of the 3 million tourists who flock to Santa Cruz County each year, the majority of visits occur between May and August during the prime season for the Santa Cruz Beach Boardwalk and other nearby beaches. Santa Cruz's revitalized downtown, nearby state parks and quaint Capitola Village are among the county's other major tourist attractions.

Ivy said tourism is responsible for up to $600 million in consumer spending annually in the county. Lipscomb said the industry provides about $14 million for use by local governments every year.

But, like the new marine sanctuary visitors' center, local officials are always looking to expand their region's appeal to tourists. Ivy said an increasingly popular attraction in town is the Swift Street Courtyard on the west side of Santa Cruz. It's an assemblage of eight wineries- including Bonny Doon, Sones Cellars, Pelican Ranch and Santa Cruz Mountain wineries- along with several restaurants, a bakery, brew pub and a location of New Leaf Community Market.

Sanctuary interest stretches far
Founded in 1990, the Monterey Bay National Marine Sanctuary is one of the 13 federally protected marine areas nationwide. It extends from Marin County on the north to Cambria in San Luis Obispo County on the south, encompassing 276 miles of shoreline and 6,094 square miles of ocean. It supports what is considered one of the world's most diverse marine ecosystems, home to a wide variety of fish, mammals, seabirds, invertebrates and plants.

NOAA operates several marine sanctuary visitors' centers around the nation- including in Hawaii, Florida, Michigan and Massachusetts. There are four in California, including the Golf of Farallones National Marine Sanctuary Visitor Center in San Francisco.


Written by David Goll; published 3/26/10 in "Silicon Valley/San Jose Business Journal" http://sanjose.bizjournals.com/sanjose/stories/2010/03/29/story2.html